AWS re:Invent 2024 - Customer Enablement
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Table of Contents
AI & ML
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Compassion International, a global child development organization, is evolving its data strategy to become more data-driven and protect the children in its care. The presentation explores how Compassion is leveraging AWS services like EventBridge, Lambda, and Comprehend to streamline data access, improve data governance, and implement intelligent document processing to safeguard the children it serves.
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This session explores strategies to mitigate social bias in the implementation of generative AI workloads. It covers techniques such as data curation, interdisciplinary collaboration, model evaluation, and output filtering to ensure fairness, transparency, and social responsibility in the deployment of these advanced AI systems.
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This talk presents a comprehensive approach to responsible AI development using Amazon Bedrock Guardrails. It covers key dimensions of responsible AI, such as fairness, explainability, and privacy, and demonstrates how Bedrock Guardrails can mitigate potential issues like unintended disclosure of information and inconsistent brand messaging.
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This presentation discusses how CANAL+ Group, a large media company, has approached the adoption of generative AI. The key points are the importance of building an internal AI expertise and capability, as well as identifying clear business use cases and their associated return on investment.
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This talk explores the importance of embedding diversity, inclusion, and equity (ID&E) principles into the entire lifecycle of large language models (LLMs), from data collection to model creation and monitoring. The speaker discusses various types of bias, fairness metrics, and strategies for mitigating bias in LLMs, emphasizing the need for human oversight and adversarial testing to ensure responsible AI development.
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The video discusses the partnership between Intel and AWS to democratize generative AI by making it more accessible, affordable, and adoptable for everyone. The presentation covers the three phases of game-changing innovation, the benefits of generative AI, the Superportal tool, and the open-source OPEA platform, highlighting the collaborative efforts to empower users to build with these technologies.
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This session explores how leading non-profit organizations, Mercy Corps and ACAPS, are leveraging AI and machine learning to transform humanitarian aid delivery. The panel discusses the barriers to AI adoption in the social sector, such as talent shortages and limited funding, and shares insights on how non-profits can best prepare for the AI revolution.
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Dentsu and AWS have collaborated to develop an AI-powered solution called 'Easy Reading' that converts books into an accessible format for people with learning disabilities. The solution leverages various AWS services, including Amazon Bedrock, to automate the process of simplifying text, generating images, and ensuring the content adheres to easy-to-read standards, significantly reducing the time and cost required to make books accessible to a wider audience.
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FINCA International, a non-profit organization, leverages generative AI and data to accelerate research and impact pathways for lifting people out of poverty. By automating the research process and integrating human expertise, FINCA's solution, AuRA, aims to drive faster and more informed decision-making to direct resources towards effective, financially sustainable solutions.
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The video provides an introduction to prompt engineering, covering the concepts of foundational models, large language models, and various prompt engineering techniques such as zero-shot prompting, few-shot prompting, and chain-of-thought prompting. The speaker also discusses best practices for effective prompt design and highlights the use cases of large language models in areas like chatbots, employee productivity, creativity, and process optimization.
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Accessibility
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This presentation explores how generative AI can empower and equalize the workplace for individuals with neurodiversity. The speakers discuss the importance of creating inclusive environments, providing the right tools and accommodations, and leveraging AI to enhance communication, planning, and feedback for neurodiverse employees.
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This presentation explores how Grupo Boticario, a leading Brazilian beauty and retail company, leveraged AWS Bedrock and generative AI to enhance the accessibility and inclusivity of its e-commerce platform. The talk highlights how Grupo Boticario's AI-powered solutions, such as smart lipstick and adaptive makeup brushes, aim to provide a more inclusive customer experience for individuals with disabilities.
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Analytics
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Swimming Australia is leveraging cutting-edge AWS technology, including a hybrid edge and cloud architecture and custom machine learning models, to provide real-time data insights during athlete training sessions, giving coaches the tools to make data-driven decisions and help their swimmers achieve Olympic gold medals. The presentation highlights how this innovative approach to performance analysis can be applied to other sports organizations facing similar challenges around limited bandwidth and the need to extract valuable insights from video footage.
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This talk presents the implementation of a collaborative public health data platform for the County of Santa Clara in California, leveraging AWS services to address the challenges of siloed and fragmented data. The speakers discuss the solution architecture, key use cases, and the business and technical outcomes of the implementation, highlighting lessons learned around agile development and data modeling.
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This session discusses how to power up customer experience with an end-to-end data strategy. It covers the key components of a modern data strategy, including technology, people and processes, and mindset, and provides a high-level overview of a data architecture that can help organizations address common data challenges and unlock value from their data.
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This session explores how Tokio Marine Highlands, an insurance company, leverages spatial analysis and climate risk modeling on AWS to improve underwriting, storm tracking, and portfolio management. The presentation highlights the benefits of a cloud-native approach to GIS data integration and the use of advanced analytics tools like Amazon Redshift and Amazon SageMaker to drive these insurance-focused use cases.
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This talk provides an overview of AWS's modern data strategy, highlighting the key services and best practices for building a scalable and decoupled data analytics architecture on the AWS cloud. The speaker covers the data lake, databases, data warehouse, and machine learning capabilities, emphasizing the benefits of serverless and integrated services for understanding customer behavior and deriving insights from data.
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Architecture
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The video discusses the AWS Well-Architected Framework, which provides a collaborative process to review and improve cloud architectures. The presentation covers the framework's pillars, lenses, design principles, and the steps to conduct a Well-Architected review, highlighting the availability of resources and tools to support this process.
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Cloud
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The presentation discusses Gilead's journey to the cloud, focusing on operational excellence and the role of AWS Professional Services in enabling this transformation. It highlights the importance of aligning business objectives, people, processes, and technology to drive successful cloud adoption and realize the benefits of cloud, data, and AI/ML capabilities.
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Compute
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The video highlights an innovative approach to scaling technical talent for the automotive industry through the AWS Tech Alliance. It showcases how the alliance leverages the AWS DeepRacer program, applied learning events, and collaborative ecosystems between industry, education, and government to develop a sustainable pipeline of diverse entry-level talent.
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The EarthScope Consortium has built a resilient and scalable real-time stream processing system on AWS to handle GNSS data and power earthquake early warning systems. By leveraging managed services like Amazon Managed Streaming for Kafka, Amazon ECS, and Amazon Timestream, EarthScope has been able to focus on their core scientific mission while ensuring the reliability, observability, and long-term archival of their critical geophysical data.
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This session provides an overview of AWS's Warehouse Automation and Optimization (WAO) program, which helps customers transform their warehousing and supply chain operations through a comprehensive assessment, design and simulation, systems integration, and data-driven intelligence. The presenters, Eldon Travers, Unnati Joshi, and Cory Jines, showcase how AWS and Amazon leverage their expertise in warehousing, robotics, computer vision, and digital twins to help customers increase throughput, efficiency, and visibility in their supply chain operations.
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Iveco Group, an automotive manufacturer, collaborated with AWS Professional Services to drive continuous innovation. The presentation showcased Iveco Group's journey in adopting cloud-based solutions, software-defined vehicles, and generative AI-powered applications to enhance internal processes and employee productivity.
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Developer Experience
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This talk explores the importance of emotional intelligence, confidence, and resilience in building a successful career, particularly at Amazon. The presenters share insights on how to develop focus, progress, and the ability to say 'no' to maintain a long-term vision and achieve sustainable success.
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This video provides an introduction to MLOps engineering on AWS, covering the key pillars of people, processes, and technology. It discusses the importance of security, governance, and the MLOps maturity model, and includes a demonstration of an MLOps pipeline using AWS services like SageMaker, CodePipeline, and Step Functions.
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Grindr, the leading LGBTQ social media platform, presents its AI-first approach to enable inclusive user connection and build the 'global Gayborhood' in users' pockets. The talk covers Grindr's mission, user insights, and a roadmap to evolve its core product, expand into new use cases, and leverage AI to better serve the unique needs of the LGBTQ community.
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JustServe, a volunteer organization, migrated its legacy on-premises infrastructure to the cloud to address its growing global demand. The journey involved adopting a cloud-native architecture, leveraging serverless technologies, and improving DevSecOps practices, ultimately enabling JustServe to scale and serve its community more effectively.
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This session explores how United Way of Orange County transformed its 211 call center by leveraging Amazon Connect, a cloud-based contact center solution. The presentation highlights how Amazon Connect's features, such as Contact Lens, Forecasting and Scheduling, and agent performance evaluation, helped improve the 211 service, enhance customer experience, and streamline operations.
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Duolingo's culture of experimentation and product-centric mindset have driven its rapid growth, with the company running 300 experiments at a time and embracing a 'copy then innovate' approach to build on proven concepts. The key factors behind Duolingo's success include a mission-driven culture, a focus on customer engagement, and an engineering-driven infrastructure that enables agile experimentation and iteration.
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The video discusses the importance of reskilling and upskilling employees to keep pace with the rapid technological changes, particularly in the context of cloud computing and generative AI. The speaker emphasizes the need for organizations to become learning organizations, fostering a culture of continuous learning and experimentation, and aligning leadership with the new skill requirements.
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This video showcases the capabilities of Amazon Q, a generative AI-powered assistant for developers. It demonstrates how Amazon Q can help with code generation, optimization, security vulnerability detection, and migration of legacy applications to newer runtimes, all within the developer's IDE.
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The presentation discusses the adoption of generative AI in the workplace, highlighting the importance of a bottom-up and top-down approach, the use of playgrounds for experimentation and sharing, and the need for change management and ethical considerations. The speakers share insights from their own experiences at Amazon and AWS, emphasizing the cultural shift required for successful large-scale adoption of generative AI.
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The presentation discusses how Amazon's product management approach, which focuses on working backwards from customer needs, can be applied to transform IT from a cost center to an innovative product builder. The speakers also share how Bridgestone leveraged this approach to transition from a tire manufacturer to a mobility solutions provider.
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Formula One and AWS have partnered to drive continuous innovation and digital transformation in the sport, creating a blueprint for other organizations to emulate. The presentation showcases how Formula One has embraced failure, empowered teams, and increased experimentation velocity to fuel their high-performance operations, world-class racing, and fan experience.
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This video discusses how BMW used generative AI to improve their ticketing system, focusing on detecting duplicate tickets, enhancing ticket quality, and providing better routing to the right teams. The solution involved ingesting historical ticket data, using embeddings and language models to identify similar tickets, and incorporating human feedback to continuously improve the system.
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The session discusses the development of the HBCUv platform, a collaborative effort between UNCF and Deloitte, to enhance the online learning experience for students at Historically Black Colleges and Universities (HBCUs). The presentation covers the platform's human-centric design, integration with various cloud services, and the use of AWS Amplify and other AWS services to deliver a seamless and engaging user experience.
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The video discusses the importance of emotionally intelligent leadership for navigating the AI-powered future. The presenters emphasize the need for leaders to develop skills like adaptability, positivity, and creating a culture of psychological safety and generative disagreement to foster innovation in their organizations.
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The video describes how Manchester Airports Group (MAG) used generative AI technology from AWS to create a virtual assistant, VAL, that helps passengers at Stansted Airport with their queries and improves the overall airport experience. The presentation highlights the innovation process, the technical architecture, and the lessons learned in taking the prototype to production.
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This session at AWS re:Invent 2024 explores how women are redefining the future of technology, breaking barriers, and leveraging cloud computing and AI to drive innovation and inclusion. The panelists share their personal experiences, the challenges they've faced, and how technology can be a powerful enabler in creating a more diverse and equitable tech industry.
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This talk discusses how AWS Support has evolved to deliver world-class customer support by focusing on a customer-centric culture, leveraging technology and AI to improve processes and tools, and creating innovative support products tailored to customer needs. The speakers share insights on hiring and developing talent, using automation and AI to enhance support, and partnering with customers to deliver transformative support solutions.
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This talk presents how Merck is leveraging generative AI to advance healthcare data extraction using text-to-SQL on AWS. The solution involves a pipeline that integrates instructions, database schema, sample data, and few-shot examples to generate SQL statements using a large language model, with the ability to execute the SQL and provide feedback for further refinement.
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The presentation discusses the challenges of keeping up with the rapid pace of innovation and the potential of generative AI to address these challenges, while emphasizing the importance of validating and scoring the generated content to ensure quality and compliance. The speakers share their experiences and best practices in developing a scoring system and feedback loops to improve the content generation process.
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AWS Cloud Institute is a comprehensive program designed to address the growing cloud skills gap by providing a diverse talent pipeline of AI-literate, job-ready cloud professionals. The program offers a multi-modal learning experience, including digital learning, instructor-led training, hands-on labs, and two capstone projects, leading to AWS Cloud Practitioner and AWS Developer Associate certifications.
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The NFL leveraged AWS Gen AI to develop a solution that streamlines research and content creation for their media team. The solution, named Playbook Pro, enables content creators to quickly find and access relevant video footage using natural language queries, significantly improving their workflow efficiency.
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The video showcases Yanolja's successful customer-centric transformation journey, powered by Amazon's innovation mechanisms and AWS technologies. The key highlights include Yanolja's evolution from a travel tech company to a leading global data enablement platform, leveraging cloud, AI, and data-driven strategies to disrupt the industry.
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This talk explores how cloud technology and AI are being leveraged to improve education equity and unlock student agency. The speakers from Code.org and Scratch Foundation discuss using AI tools to support teachers, enhance student learning, and empower youth to become creators with technology.
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This panel discussion highlights the experiences and insights of three women leaders in the technology and energy sectors. They share their personal stories of overcoming challenges, promoting diversity and inclusion, and empowering other women to succeed in their respective fields.
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The speaker discusses how Amazon has intentionally cultivated its organizational culture by defining key mental models, such as customer obsession and ownership, and implementing mechanisms that reinforce these models. He emphasizes the importance of aligning artifacts, behaviors, and mental models to sustain a strong and adaptive company culture.
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Healthcare
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The panel discussion explores the current state of LGBTQIA+ healthcare access and the partnership between Amazon and One Medical to provide inclusive, culturally competent care. The panelists discuss the business imperative of LGBTQIA+ inclusion, the challenges faced by LGBTQIA+ patients, and the innovative technology solutions being implemented to improve the healthcare experience.
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This talk presents an AWS-powered solution to improve patient care through large-scale data engineering and machine learning. The solution leverages Amazon Textract for robust document extraction, Bedrock for GenAI-driven data summarization, and SageMaker for transformer-based predictive modeling, enabling efficient and scalable healthcare data processing.
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Operations
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This talk discusses how to build a cloud automation practice to achieve operational excellence at scale. It covers key concepts like the automation flywheel, tenets of cloud automation, and a people-process-technology approach, and showcases real-world examples of automating security, cost optimization, and SSL certificate rotation.
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This session discusses the challenges customers face when scaling their generative AI prototypes to production, and how AWS offerings like the Well-Architected Framework and Countdown can help address these challenges. The session also features a case study from Georgia Pacific on their journey in deploying a generative AI-powered operator assistant at scale.
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Scaling
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The video presents the AWS Global Passport program, which is designed to help software companies and organizations expand their business globally. The program offers strategic planning, technical readiness, compliance guidance, and go-to-market support to accelerate international growth and reduce associated risks.
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This talk discusses Bonterra's journey of migrating its disparate companies to AWS, overcoming challenges, and leveraging AWS services to streamline operations and drive social impact. The speaker shares key insights on consolidating billing, implementing governance, standardizing architecture, and automating processes to enable efficient and scalable cloud operations.
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This session explores the challenges and accelerators of organizational transformation, using the case study of PrivatBank's cloud migration during the Ukrainian war. The presenters discuss the importance of clarity, ownership, and curiosity in driving successful transformation, and share practical strategies that can be applied to accelerate change in complex environments.
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Coinbase, the first publicly traded cryptocurrency exchange, faced challenges of scaling to new heights during crypto booms and busts. This presentation covers Coinbase's journey of migrating from EC2 to Amazon EKS, leveraging Graviton instances, and collaborating with AWS Professional Services to achieve a 10x scale, reduce costs, and modernize their compute infrastructure.
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Security
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The talk presents how AWS Managed Services team developed an automated system to rapidly detect and reduce security alert noise using a combination of Security Hub, custom automation, and expert responders. The team overcame human challenges like resistance to change and fears of missing threats to achieve significant reductions in alert volume, faster incident response, and more proactive security posture improvements.
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The presentation discusses security best practices that can help non-profit organizations accelerate their mission impact. It highlights the importance of automation, centralized logging, and AI-driven processes to achieve a balance between strong security and agility in the cloud.
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Serverless
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The session discusses how Fidelity Investments operates its mission-critical trading databases on AWS, focusing on the resiliency patterns and the Incident Detection and Response (IDR) service from AWS. It highlights Fidelity's journey in building highly available and resilient systems, as well as the benefits of partnering with AWS to enhance incident management and reduce mean time to resolution.
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The Associated Press (AP) has partnered with AWS to build a resilient media supply chain that can withstand large-scale events and maintain continuous news delivery. The session explores how AP leveraged AWS services and best practices, such as multi-region deployment, data replication, and observability, to fortify its news pipeline and ensure reliable information dissemination to the public.
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The session explores how the National Marrow Donor Program (NMDP) embarked on a modernization journey to improve their donor-matching system, leveraging AWS technologies to enhance performance, scalability, and cost-efficiency. The presenters share the challenges, lessons learned, and practical steps organizations can take to modernize their applications and drive continuous innovation.
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Startup
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This workshop aims to help underrepresented founders overcome bias in fundraising by introducing a framework to identify and respond to prevention-focused questions. Participants learn tactics to reclaim, inform, and promote their business in order to raise more capital than in previous years.
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Sustainability
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The video discusses AWS's efforts to advance sustainable infrastructure and leverage AI solutions to power innovative sustainability initiatives. It also showcases how Nasdaq has built a sustainability research platform, Sustainable Lens, using AWS services and generative AI to help companies accelerate their sustainability programs and meet regulatory requirements.
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The presentation discusses how AWS is helping customers integrate generative AI effectively into their sustainability strategies. It highlights the work of Mercado Diferente, a Brazilian startup that is using AWS services and generative AI to reduce food waste and provide a better customer experience through their Tedi platform.
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The video discusses how AWS is using its technology to achieve water sustainability goals, including improving water efficiency, using sustainable water sources, and implementing water replenishment projects. It also highlights how a real estate development company, McCord Development, is using AWS IoT and analytics services to build a smart water management system to address water loss and improve water accountability.
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This talk explores how organizations can leverage data and technology, including AWS services and AI, to drive sustainability initiatives and transformation. The speakers discuss the challenges of sustainability data management, the Sustainability Data Fabric solution, and a case study of how Cargill Ocean Transportation is using these approaches to accelerate its decarbonization efforts.
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This video showcases a remarkable partnership between AWS, Vasion, and BASICS International to create a safe and scalable global child sponsorship program using AI and generative AI technologies. The collaboration has enabled BASICS to streamline its operations, enhance child protection, and expand its reach to serve more underprivileged children in emerging markets worldwide.
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This video presentation showcases how AWS customers Volkswagen and Amazon are leveraging machine learning on AWS to drive energy efficiency and sustainability in their industrial operations. The speakers highlight the innovative solutions and the significant impact these companies have achieved in reducing energy consumption, CO2 emissions, and costs through the use of predictive models and optimization techniques.
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