AWS re:Invent 2024 - Customer Keynotes
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Table of Contents
AI & ML
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Amazon's keynote at AWS re:Invent 2024 showcased the company's extensive use of AI, particularly generative AI, to solve practical customer problems and create innovative new experiences. The presentation highlighted several examples, including improved customer service chatbots, simplified seller tools, enhanced inventory management, and novel shopping agents that provide personalized recommendations and assistance.
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Anthropic, an AI company, showcases its partnership with AWS to deliver trustworthy and scalable AI solutions. The keynote highlights the performance optimization of Anthropic's Claude 3 P5 Haiku model on AWS Trainium Two, as well as the upcoming development of the next generation of Claude powered by the new Project Rainier cluster with hundreds of thousands of Trainium Two chips.
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Developer Experience
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The video discusses how Bayer Crop Science and Slalom have partnered to leverage AWS and emerging technologies like AI to tackle challenges in the agriculture industry. It highlights the importance of a collaborative approach, focusing on high-value use cases, and bringing in external perspectives to drive innovation and create positive impact.
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Keynote
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The talk provides an insightful look into Canva's engineering journey, highlighting their architectural evolution from a monolith to a scalable microservices-based platform that has enabled the company's exponential growth and the development of a thriving ecosystem of third-party applications. The speaker shares valuable lessons on designing for scale, managing database challenges, and building powerful abstractions to empower developers to build functionality on top of Canva.
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The keynote highlights the strategic partnership between AWS and SAP, showcasing the launch of 'Grow with SAP' on the AWS Marketplace, which brings SAP's flagship ERP solution with industry best practices and enhanced capabilities powered by AWS Graviton4 infrastructure. The partnership also extends to leveraging Amazon's new generative AI models, AWS Nova, to further empower customers with advanced AI-driven solutions.
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PagerDuty, a leading cloud-based incident response platform, showcases its innovative AI-driven solutions built on AWS, empowering organizations to manage complex digital operations with unparalleled speed, efficiency, and resilience. The keynote highlights how PagerDuty's Operations Cloud, integrated with Amazon Q and leveraging Amazon Bedrock Guardrails, enables seamless incident management, proactive problem-solving, and responsible AI deployment to ensure business continuity and customer trust.
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Itaú Unibanco, the largest bank in Latin America, has undergone a remarkable digital transformation journey in the last decade, partnering with AWS and other technology companies to modernize its 51-year-old legacy platform. The bank has achieved impressive results, including over 7,000 AWS certifications, a 15-fold increase in deployments, and a 50% reduction in transaction costs, paving the way for innovative solutions like Data Mesh, 'One app, one Itaú,' and Intelligencia Itaú, a Gen-AI-based platform.
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JPMorgan Chase, a 225-year-old global financial institution, has been on a transformative cloud journey with AWS, leveraging innovative services like AI and serverless to drive business growth, modernize critical platforms, and build new data-driven solutions at scale. The firm's strong partnership with AWS has enabled it to enhance resiliency, security, and customer experience while unlocking the power of generative AI to drive productivity and innovation across the enterprise.
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Security
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This video discusses the importance of security in the cloud and how partnerships, such as the one between Wiz and Ahead, can help organizations address security challenges more efficiently. The speakers emphasize the need to focus on core security practices, leverage the AWS Marketplace for seamless procurement, and utilize the partner ecosystem to scale and accelerate cloud security innovation.
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Serverless
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The keynote highlights AWS's commitment to empowering partners to drive customer success and innovation, showcasing new capabilities in AWS Marketplace, partner specializations, and the power of generative AI solutions. It emphasizes the importance of partner collaboration and the orchestration of diverse expertise to create transformative outcomes for customers.
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Sustainability
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Too Good to Go, a startup founded in 2015, has developed a marketplace app to tackle the massive problem of food waste, which accounts for 10% of global greenhouse gas emissions. By leveraging AWS services to build a scalable and resilient architecture, Too Good to Go has grown to over 100 million registered users, helping save more than 400 million meals from going to waste.
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