AWS re:Invent 2024 - Partner Enablement
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Table of Contents
AI & ML
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The session covers best practices for computing the return on investment (ROI) of generative AI projects, including understanding the business value, direct costs, and indirect costs. The presenters provide an illustrative use case and discuss common pitfalls to avoid when evaluating the ROI of generative AI investments.
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The session discusses the opportunities and challenges of adopting generative AI in organizations. It provides a framework for identifying and prioritizing use cases, as well as guidance on operationalizing and scaling generative AI solutions.
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This presentation introduces the joint reference architecture between AWS and SAP for leveraging generative AI in the SAP ecosystem. It covers the various AWS services and solutions available, including Bedrock, Titan FM, and integrations with SAP Build and Joule, as well as the availability of partner-built solutions for SAP customers.
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This presentation covers how AWS and its partners are collaborating to deliver generative AI solutions to customers. The speakers discuss the significant opportunity in generative AI, the support AWS provides to partners through its Generative AI Center of Excellence and Competency Program, and the marketing programs and resources available to help partners differentiate and go to market with their offerings.
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This talk explores how AWS is empowering its partners to develop industry-specific solutions that leverage generative AI to drive higher customer impact across various sectors. The speakers discuss the evolution of the partner solutions landscape, the importance of industry-specific use cases, and how AWS is democratizing access to cutting-edge AI capabilities to help companies of all sizes innovate and grow their businesses.
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Compute
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The presentation outlines the significant growth opportunities in the small and medium business (SMB) market, emphasizing the importance of partners in driving customer engagement, growth, and retention. It highlights AWS initiatives, such as the SMB competency program and the Small Business Acceleration Initiative, to support partners in effectively capturing this substantial market potential.
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This session provides an overview of the market opportunity for migrations and modernization on AWS, the critical priorities for partners in this domain, and best practices for building a successful migration and modernization practice. The presenters discuss the importance of assessment capabilities, leveraging ISV tools, and the AWS Migration Acceleration Program to drive customer success and partner profitability.
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This session explores the collaboration between AWS and SAP, showcasing how customers and partners can leverage generative AI capabilities within the SAP ecosystem. It highlights the integration of AWS services, such as Amazon Bedrock and Amazon Nova models, to enable innovative business solutions and drive profitable migration of SAP workloads.
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This presentation explores AWS's vision for intelligent automation and end-to-end AIOps, leveraging native AWS services to enhance cloud operations. The speakers delve into the key differences between MLOps and AIOps, the AWS cloud operations framework, and a range of AI-powered capabilities across cloud financial management, monitoring, and security that can help customers streamline and optimize their cloud operations.
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The session explores how AWS partners can accelerate migration and modernization through resilience. It highlights the importance of integrating resilience assessments into migration and modernization conversations, and the opportunity for partners to differentiate their offerings by joining the AWS Resilience Competency Program.
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This talk discusses how AWS and its partners are working to enable co-selling of industry solutions across different regions, using the example of the AWS Industrial Data Fabric solution. The speakers share insights from pilots conducted in India, Brazil, and Japan, highlighting the importance of local partnerships, enablement mechanisms, and a collaborative approach to scaling these solutions globally.
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This talk explores the operational challenges of scaling generative AI workloads on Kubernetes, highlighting solutions like GPU fractioning, cost optimization, and infrastructure automation to address resource management, scalability, and storage challenges. The speaker discusses how NetApp's Spot Ocean tool can help DevOps teams seamlessly manage and optimize their AI inference workloads on Kubernetes.
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This session provides an overview of the AWS Migration Acceleration Program (MAP) and its importance for partners and customers in driving cloud modernization. It covers the key elements of the MAP program, including proven migration methodology, funding, tools, and training, as well as three successful modernization case studies from different regions.
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This session explores how cloud computing and AI can accelerate the development and commercialization of nuclear fusion, a potential game-changer for abundant, emissions-free energy. The presenters discuss the current state of fusion technology, the role of the Elastic Fabric Adapter in enabling high-performance computing for fusion research, and real-world examples of how startups like Realta Fusion are using AWS resources to drive progress in this critical field.
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This presentation showcases how organizations can leverage generative AI models from AWS Marketplace to build innovative applications that deliver new experiences for customers and employees. The speaker demonstrates a sample application that combines pre-trained text generation and image generation models to create content for marketing campaigns, restaurant menus, and bedtime stories, highlighting the ease of use and cost-efficiency of AWS Marketplace foundation models.
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The video discusses how AWS partners can accelerate customer engagement and revenue growth by effectively targeting new-to-AWS customers, leveraging AWS programs and resources, and delivering successful cloud migration and modernization projects. The presenters outline a four-phase strategy, highlight key AWS initiatives like the Small Business Acceleration Initiative and new benefits in the AWS Managed Service Provider Program, and emphasize the importance of building long-term customer relationships and delivering business outcomes.
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This video discusses the use cases and benefits of migrating workloads to AWS Graviton, a custom-designed ARM-based processor for Amazon EC2. The presenters highlight Graviton's price-performance advantages, support for various use cases, and the availability of validated partners to assist with the migration process.
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Developer Experience
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This presentation discusses how AWS's generative AI services, Amazon Q Developer and Amazon Q Business, can help organizations improve efficiency and foster innovation. The speaker outlines the capabilities of these services, their integration with various development tools and business applications, and the recommended approach for organizations to evaluate and adopt these solutions.
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This session explores how AWS partners can leverage CRM integration to automate their sales cycles and co-sell operations with AWS. The speakers discuss the benefits of CRM integration, including increased pipeline volume, velocity, and visibility, as well as success stories from partners who have implemented these solutions.
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This session explores how AWS partners are accelerating industry modernization by collaborating with business leaders to drive innovation and improve customer experiences. The speaker highlights several case studies that demonstrate how partners with deep industry expertise and specialized cloud capabilities are helping customers in diverse sectors, such as finance, healthcare, and facilities management, to leverage the power of cloud computing and AI to transform their operations and deliver enhanced value to their end-users.
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AWS Marketplace continues to drive immense value for customers and partners through its growing ecosystem, with the new Buy with AWS feature enabling partners to create custom branded storefronts on their websites to accelerate sales cycles and meet customers earlier in their purchasing journeys. The session showcases how leading partners like Workday and Confluent are leveraging Buy with AWS to streamline procurement, improve conversion rates, and enhance product-led growth strategies.
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This session explores the continued enhancements to the AWS Partner experience, focusing on ways for partners to reach more customers and grow their businesses more profitably. The presentation covers topics such as business outcome solutions, managed services, security specializations, migration and modernization, and new features and initiatives in AWS Marketplace and co-selling with AWS.
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This session provides insights into maximizing the efficiency of AWS Marketplace sales operations. It covers new analytics, co-sell features, and ways to scale engagements, empowering partners to streamline their sales processes and expand their reach through the AWS ecosystem.
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AWS Marketplace provides visibility, controls, and cost optimization features to help enterprises gain control over their third-party software spend. The session explores how the AWS FinOps framework can be leveraged to connect software costs to business value, optimize spending, and integrate Marketplace data into budgeting and forecasting processes.
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This talk highlights the significant opportunity for partners to empower seller communities and leverage AWS resources to co-sell effectively. The speakers cover best practices for training, enablement, and engagement to help partners develop the necessary skills and processes to capitalize on the growing cloud adoption trend and drive customer success.
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AWS Marketplace offers a streamlined procurement experience for buyers and an automated path to market for SaaS sellers, enabling accelerated SaaS transformation through flexible pricing, enhanced buyer reporting, and unique SaaS-focused features. The session highlights the benefits of AWS Marketplace for both buyers and sellers, providing a step-by-step guide for sellers to get started on their SaaS transformation journey.
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The video discusses AWS's strategies for new customer engagement and expansion, highlighting the importance of partnerships with AWS for acquiring and engaging with new customers. It emphasizes the need for a dedicated greenfield approach, including executive commitment, dedicated resources, sales plans, and go-to-market campaigns, and provides examples of successful partner-led and co-sell initiatives.
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This session covers how AWS Marketplace can help customers evaluate and deploy SaaS applications quickly. The speakers discuss the benefits of SaaS, the challenges in the SaaS buyer journey, and how Marketplace features like free trials, private offers, and SaaS Quick Launch can streamline the process of finding, trying, buying, and deploying SaaS solutions.
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This talk discusses how managed service providers (MSPs) can leverage the power of generative AI to transform their cloud operations and deliver enhanced services to customers. The presenters outline various use cases, best practices, and a step-by-step approach for MSPs to adopt and implement generative AI solutions, highlighting the potential benefits in areas such as event management, knowledge management, automation, customer experience, and reporting.
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AWS Data Exchange provides a cloud-native solution for seamlessly exchanging structured and unstructured data between enterprises. The presentation highlights the key features of AWS Data Exchange, including data grants, data products, and the ability to manage data sharing programmatically and through the AWS console.
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The session provides insights on how sellers can optimize their AWS Marketplace listings to improve customer conversions. Key strategies discussed include enhancing product discovery, facilitating customer evaluation, offering the right pricing options, and ensuring seamless procurement.
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AWS Marketplace Professional Services offers a streamlined way for customers to accelerate their AWS journey by providing curated and customized professional services offerings. The session covers how to find the right solution, set up the necessary permissions, and procure professional services through the AWS Marketplace, including options for customized pricing, payment schedules, and integration with purchase orders.
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This session explores how AWS Bedrock, a generative AI service, can help End User Compute (EUC) administrators manage and troubleshoot their WorkSpaces deployments more efficiently. The presenters demonstrate how Bedrock can generate customized scripts for common EUC tasks, as well as provide real-time insights into user connectivity and performance, enabling EUC teams to deliver better support and scale their operations.
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This presentation explores how AWS Marketplace can help procurement teams scale their governance and reporting capabilities. It highlights the dashboards, purchase order support, and private marketplace features that enable procurement teams to maintain control and visibility over their cloud software purchases while driving speed and agility.
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AWS Marketplace is introducing new tools and programs to help sellers maximize the potential of their listings, including product-led growth strategies, enhanced search and discovery features, and the Marketplace Seller Prime program. The presentation covers a comprehensive customer journey from discovery to procurement, providing best practices and insights to help sellers optimize their listings and accelerate sales on the platform.
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This talk discusses how to scale private marketplaces across multiple AWS organizations. It introduces a solution that enables centralized governance and synchronization of private marketplace experiences across multiple AWS organizations, addressing the challenges of managing private marketplaces in a decentralized environment.
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This presentation highlights the key characteristics and best practices for successful selling on the AWS Marketplace platform. It emphasizes the importance of a company-wide commitment, operational excellence, and continuous enablement of the entire organization to drive successful outcomes on the AWS Marketplace.
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This session provides an overview of how Amazon Q Developer can automate the modernization of .NET applications, enabling faster feature releases, improved application performance, and reduced licensing costs. The speaker demonstrates the Q Developer IDE integration in Visual Studio, showcasing its ability to analyze, port, and debug .NET Framework applications to the latest .NET versions with minimal manual intervention.
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The presentation discusses the AWS Partner Matching Engine (PME), a tool that helps AWS field staff identify the best-fit partners for customer opportunities. The PME leverages data from partners' engagements, marketplace listings, and other sources to make personalized recommendations, aiming to increase partner involvement in customer accounts and drive product-led growth on AWS Marketplace.
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This talk provides a comprehensive eight-step approach to successfully implementing generative AI proofs of concept (POCs) and scaling them to production. The presenters share insights from customer success stories, highlighting the common pitfalls that prevent POCs from reaching production and the best practices that can help overcome these challenges.
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This presentation provides an overview of the various partner programs offered by AWS to help organizations, especially in the public sector, accelerate their growth and capabilities. The presentation covers updates on programs across the build, market, and sell/grow phases, highlighting success stories and emphasizing the value these programs can bring to partners.
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AWS Marketplace offers a comprehensive solution for accelerating innovation through partner solutions. The presentation highlights how AWS Marketplace streamlines software procurement, optimizes costs, and provides robust governance and security features to empower developers and procurement teams.
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The video discusses how AWS Marketplace and the AWS Marketplace for the U.S. Intelligence Community (ICMP) are transforming software procurement for the public sector, enabling faster access to innovative solutions like Generative AI. The presentation highlights how ICMP is streamlining the deployment of cutting-edge technologies in air-gapped environments, while AWS Marketplace is making it easier for organizations to find, evaluate, and purchase software from trusted vendors.
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This talk explores the next generation of SaaS applications, focusing on scaling, resilience, and operational efficiency. The speakers discuss various architectural patterns, tools, and techniques to manage the increasing complexity of SaaS applications as they grow, including cell-based architectures, Temporal cloud, and innovations in relational database management.
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The session discusses the growing importance of industry-focused solutions on AWS, highlighting the symbiotic relationship between foundational and strategic workloads. It also explores how partners like AllCloud are building industry-specific solutions and leveraging the Partner Solution Framework to accelerate the development and deployment of these solutions.
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This talk provides an overview of AWS Marketplace, highlighting the benefits of selling through private offers, including custom pricing, payment schedules, and new features to streamline the experience for both partners and customers. The speaker also shares practical tips and tricks to help partners sell more, sell faster, and leverage Marketplace's features to reach a wider global audience.
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Healthcare
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This session explores how AWS partners are leveraging generative AI and AWS services to transform radiology workflows. The presentation showcases innovative partner solutions that integrate with electronic health records, enable prompt-based image analysis, and build custom large language models to enhance radiologist productivity and patient care.
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The session highlights the opportunities and challenges in transforming healthcare outcomes with AWS Marketplace, showcasing the mission and story of the Fred Hutchinson Cancer Research Center in leveraging AWS cloud technologies to centralize and manage data, accelerate research, and make it available to other institutions through AWS Marketplace.
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Keynote
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This session at AWS re:Invent 2024 highlights the importance of partnerships in driving public sector missions. The speakers discuss the future horizons of AWS and its partners, including data strategies, generative AI, and successful customer engagements in higher education and global food security initiatives.
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Procurement
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This session discusses how AWS Marketplace can help procurement teams scale their governance and reporting capabilities, with a focus on the reporting dashboards, private marketplace, and procurement best practices. The speakers share insights from their own experiences, highlighting how these tools and strategies can help balance speed and agility with control and compliance in software procurement.
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Security
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This talk explores the challenges of authorization in modern cloud-native environments and introduces Cedar, a powerful language for defining and enforcing fine-grained authorization policies. The speaker demonstrates how Cedar enables a decoupled and scalable approach to authorization, allowing organizations to modernize their authentication while maintaining precise control over access to sensitive resources.
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The talk explores the good, bad, and ugly aspects of AI and cybersecurity, highlighting the use of AI for both securing organizations and attacking them. The speaker discusses the importance of transparency, prioritizing security fundamentals, and leveraging AI-powered tools to detect, respond, and mitigate cyber threats.
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This talk discusses the challenges of cloud security, including the growing complexity of cloud environments, the asymmetry between attackers and defenders, and the need for evidence-based security approaches. The speakers propose a framework for addressing these challenges through proactive health monitoring, autonomous reactive security, and improved collaboration between security, engineering, and operations teams.
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